Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. From attention-grabbing ad copy to witty social banter, you should know how to write concise copy that elicits emotion from your audience. Creativity.

Social Media 111

Social Media Work Management Marketing Management Media 111

Webbiquity

OCTOBER 27, 2010

It may require some creativity to translate these metrics into hard dollar amounts, but that doesn’t mean that social media results can’t, and shouldn’t, be measured. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). What do you think?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). What do you think?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

JANUARY 13, 2014

Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Did that visitor turn into a lead? But feel free to get creative!). Clickthrough Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

seo.co

DECEMBER 8, 2020

This eBook is designed to give you an overview of current best practices by retracing the steps the industry has taken over the last several years, while looking ahead to predict the future trends of the industry. Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

DECEMBER 14, 2016

Buyers are tuning out (or blocking completely) self-serving promotion and ads. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Magisto

OCTOBER 3, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. Analytics – It can refer to either the data or the analysis of that data to be able to communicate it, recognize patterns, understanding behaviors and so on.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40