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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. It also imposes consumer protection rules similar to ones governing financial trading. Provide transparency customers can verify that.

Amazon 119
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Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. s independent authority that upholds information rights and promotes data privacy for individuals and transparency by public entities.

Zoominfo 130
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New Privacy Standards Coming to Apple & Google App Stores

Convert

The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. Prohibiting the use or transfer of user data for creditworthiness or any form of lending qualification and to data brokers or other information resellers.

Privacy 105
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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Handoff rules How will they define a “sales ready” lead to hand off to your team? Make sure to align workflows, set behavioral triggers, and define handoff rules upfront. What audit logs and transparency reporting can they share? Will they notify your sales reps when a lead hits specific qualification criteria?

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

Even though Facebook shut down the ability to take data from third-party data brokers, companies can still put cookies on other websites that collect activity from users. The law imposes strict rules about how businesses disclose data collected from consumers. Transparency=Trust. Transparency is paramount.

Privacy 133
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4 Marketing Trends to be Thankful For

B2B Marketing Traction

Buyers Rule. Transparency is On the Rise. They want transparency. Now more than ever agencies need to take a strategic role in developing businesses’ persona, positioning and messaging rather than being the broker of expensive marketing tactics. With the Internet the way in which people buy has radically changed.

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How to Leverage Intent Data to Drive More Business

NetLine

Third-party intent data refers to data points that have been collected from various outside sources and stitched together by a separate entity, such as a data broker or marketplace. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.