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How to Leverage Intent Data to Drive More Business

NetLine

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Fortunately, intent data has become a mainstay among business analytics to do just that.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

This is why Google has become a modern day casino for advertisers. The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Google often signals their own interpretation of a search term, based on the types of results.

PPC 101
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What is programmatic advertising?

Bannerflow

It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. This used to be quite a manual process, that involved requests for proposals (RFPs), human negotiations, and manual insertion orders. Read more here. Still not convinced?

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Native Advertising: A Beginner’s Guide

FMG Suite

Native ads generate more engagement and drive more sales than traditional ads, and may be a great option to consider as a financial advisor. Native advertising doesn’t have to be an expensive, cumbersome process and there might be some great avenues right in your backyard. How to Get Started. You’re Willing to Invest.

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Landing Page Strategy: The Complete Guide

Unbounce

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Mediators, insurance brokers, and real estate agents all share one common attribute: they serve as the middleman.

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Embracing Digital Transformation for the Future of Travel

Bannerflow

Omnichannel Sales and Marketing for the Travel Industry. Data from Google shows 79% of mobile travellers completed a booking after doing research on their smartphone. A well-designed mobile app creates a direct digital path to target customers and more opportunities for sales. Digital Transformation and Travel. Mobile is King.

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How to Create a Lead Magnet that Converts

The Lead Agency

B2B Marketing is characterised by long sales cycles and more considered purchases. As such, the process of B2B marketing is about nurturing relationships and slowly moving the leads that you get through the sales funnel until they eventually convert. Create an effective Lead Magnet. What is a Lead Magnet?