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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform. Why Facebook Is Changing Ad Targeting.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Others will offer starting prices for plans that are geared toward smaller companies. The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. At $150, Enterprise costs twice as much, adding workflow and approval automation. Unlimited doubles this price again in exchange for 24/7 support.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Others will offer starting prices for plans that are geared toward smaller companies. The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. At $150, Enterprise costs twice as much, adding workflow and approval automation. Unlimited doubles this price again in exchange for 24/7 support.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Others will offer starting prices for plans that are geared toward smaller companies. The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. At $150, Enterprise costs twice as much, adding workflow and approval automation. Unlimited doubles this price again in exchange for 24/7 support.

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Top 7 Mobile Advertising Platforms for B2C Companies

LeadSquared

At LeadSquared, we have experienced this enthusiasm firsthand while working for a client in the education sector who had a decent Facebook following and an active Facebook page. In my earlier post, I have given a detailed insight into Advertising on Mobile for B2C companies. Millenial Media. How can a marketer tap its potential?