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Marketing leads other sectors in generative AI acceptance

Martech

Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. With or without the green light from consumers, marketers are already diving into genAI technology, according to another Gartner study taken earlier this spring. Gen AI in marketing. In your inbox.

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

For example, drive a successful effort to get your company’s whiz-bang technology included in a respected industry benchmark such as the Gartner Magic Quadrant (ideally, without paying Gartner’s hefty subscription fee), and watch the PR department’s stature rise internally.

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The MarTech Conference launches with keynote about transformation

Martech

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Image: Third Door Media.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

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Creating A B2G PR Program That Taps Into Government Digital Transformation

Bluetext

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens.

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4 tips for generating more return business in any industry

Biznology

Gartner has found that for most brands, 80% of your future income will come from your existing customer base. Providing related products and services as a bonus can keep your company’s services at a premium, while still providing immense value to your clients. Hopefully, they’re fully satisfied with the purchase.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @ b2bmagazine ’s top B2B agencies. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.

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