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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

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Creating A B2G PR Program That Taps Into Government Digital Transformation

Bluetext

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @ b2bmagazine ’s top B2B agencies. San Francisco, CA · [link].

Twitter 100
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The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. It requires both analytical and creative ways of thinking. Why you should cultivate your own.

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The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. It requires both analytical and creative ways of thinking. Why you should cultivate your own.

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The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. It requires both analytical and creative ways of thinking. Why you should cultivate your own.

article thumbnail

The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. It requires both analytical and creative ways of thinking. Why you should cultivate your own.