Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

Knowing the Product, Brand & Industry: Marketers need to understand their products. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 12, 2019

A successful ABM program has to be closely integrated with the sales endeavors; this means active ongoing collaboration throughout the lifecycle of the customers. The marketers need to figure out who they’re targeting & whether the people being targeted fall within the purview of their ideal persona.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

APRIL 17, 2020

These types of information can be used for planning business operations and executing various activities. An effective way to use content marketing to acquire precious external business information is to research the demographic, firmographic, technographic, psychographic and other details about specific organizations.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Martech Advisor

OCTOBER 7, 2019

Depending on the marketing automation software, the marketing automation personnel looks after the ideation, execution, and measurement of different aspects of marketing. An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Valasys

APRIL 3, 2020

Sync Your eCommerce Activities. To be successful in B2B eCommerce means that the eCommerce activities of businesses must be in sync with back-office activities. It helps optimize organizational success while delighting customers. Establish a data-driven B2B eCommerce infrastructure.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Hubspot

SEPTEMBER 26, 2013

User data is captured based on past website interactions (think form field submissions and website activity). Lead Nurturing. Sometimes referred to as “drip marketing,” lead nurturing is the practice of developing a series of communications (emails, social media messages, etc.) How ‘bout them apples?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 9, 2019

ABM is an all-encompassing marketing methodology which encourages intermingling & cross-functionality between different B2B departments – marketing & sales in particular. The activities showing whether prospects have visited the website in the process of looking for the probable solutions to their problems viz.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

JULY 25, 2019

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits. Split-testing the Email Funnel : .

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45