Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Once there, make sure your content fulfills their search queries and encourages them to engage with you further.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

B2B Marketing Traction

SEPTEMBER 30, 2010

Without a strategic social media plan or guidelines, the social media horse has already left the barn. Let’s look at the diffferent ways to address the problem when social media has been started at the grassroots level without a strategic plan or guidelines. Rein in the social media horse ?

Social Media 100

Social Media Guidelines Media Social Networks 100

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. Bringing down the Twitter snobs , October 25, 2010 It seems that Mitch Joel and I are becoming the Social Media Odd Couple. This is my final post on the skewed Web. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Industrial Marketing Today

AUGUST 24, 2010

Audit your existing content. Map your content to each stage of the industrial buying cycle. It is impossible to tweak your site’s performance unless you can track and measure visitor activities. Use social media judiciously to increase name recognition, drive traffic and build a community.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60