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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. For example, take Active Conversion. That’s just my problem as an analyst.

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

About two-thirds (68%) of business leaders reported using automation to respond to the pandemic’s impact. Marketing and advertising help drive awareness about a brand, attracting potential leads. An automated pop-up offering a freebie in exchange for their email keeps them on the page and grows your contact list.

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Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Common Conversational AI Use Cases Today. Today, Conversational AI is leveraged by customer-facing business teams in the form of AI Assistants to engage contacts in personalized conversations at scale. In the near term, we can expect Conversational AI to expand its number of available channels.

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Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

About the Data. NOTE: Because the data is aggregated from HubSpot customers' businesses, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Contact growth is also down 14% across all portals last week.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Crawl, walk, run.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

But there are plenty of other options, particularly for marketers with limited budgets. Marketo is certainly a fine product, but marketers should still look around before picking it by default. So they offer not just demand generation but everything from contact management to e-commerce. Click read my March 18 review.]