article thumbnail

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Total Website Activity Conversion Rate.

article thumbnail

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Final Thoughts.

Linkedin 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Money While You Sleep With Affiliate Marketing

Optinmonster

For now, you simply need to know the basics with how affiliate marketing works: You recommend a product or service to your followers through your website, blog, or email list. Create a Website or Blog for Your Niche. To make money with affiliate marketing, you need to decide 2 things: How will you build your website or blog?

article thumbnail

Best Web Analytics Tools For Enterprises 2022

TrustRadius Marketing

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. We go into some of the best web analytics software that are fantastically suited to major companies. We go into some of the best web analytics software that are fantastically suited to major companies.

article thumbnail

Don't Redo Your Website Until You Read This Post

Golden Spiral

01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix. Analytics are the most “under the hood” change you need to consider.

article thumbnail

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Activity based reporting and analytics—there was nothing advanced tying to revenue. Activation : Conversion through the buying cycle. No lead nurturing , and too much focus on the bottom-of-the-funnel. A “spray and pray” approach to programs. A leaky funnel—they didn’t know what was succeeding or how. Modern Marketing'

article thumbnail

How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI. As I mentioned in a previous post , goal or conversion tracking typically falls into one of three key areas.