NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Total Website Activity Conversion Rate.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Adobe Experience Cloud Blog

MARCH 16, 2015

No lead nurturing , and too much focus on the bottom-of-the-funnel. Activity based reporting and analytics—there was nothing advanced tying to revenue. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. And the results?

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m sure I forgot a few. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40