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How to market “marketing” internally

MKT1

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short.

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How ABM strategies can accelerate marketing and sales velocity

Martech

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. More B2B marketers are adopting account-based marketing than ever before. Sales engagement and outreach.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. That’s it!

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

You might consider hiring an agency (like accelerate – which specializes in SaaS Marketing !) You can’t convert idle browsers into paying customers if no-one is browsing your site, after all! But just how can you improve your SEO strategies? And what tools should you use? Read on to find out what it is and how it can help you.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The Top 10 B2B Marketing Metrics to Measure in 2018. .

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How Marketing Leaders Stay Motivated and Inspired through Challenging Times

Content Standard

Image attribution: Markus Spiske on Unsplash Embrace a Learning and Growth Mindset Although routine offers consistency and ease, it’s the forks in the road that force us to traverse new paths and embrace alternative approaches. But some challenges linger, resurface, and eventually deplete us until we’re running on empty.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

While traditional marketing aims to get customers to make an immediate purchase, SaaS marketing is all about nurturing long-term relationships. That’s why a traditional all-purpose marketing plan won’t work—a software marketing plan has to focus on continuously proving the worth of your subscription-based services.