Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. I''d guess this is because they are answering specifically about marketing management.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

SEPTEMBER 7, 2008

How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process. Lead Generation.

Demand Generation 48

Demand Generation Demand Budget Programs Generation 48

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. However, achieving the full benefit of lead management requires much more than just nurturing and scoring. Be everywhere.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus). So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Launch Marketing

FEBRUARY 2, 2018

They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. Acting as a valued partner and resource for the team, Launch also worked closely on the day to day management of Marketo.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The Point

APRIL 30, 2012

Subscription management turns the act of unsubscribing from a simple Yes/No question to one of: “Which types of communication would you like to receive from us?” To the right is a subscription management page that we created recently for a software client, Noetix.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Does this mean cross-media, low-volume campaign all year long? Read on to get their insights. Ardath Albee. Howard Sewell's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

MAY 27, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee. I call it the Rule of 5.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). That insight enables sales to act as experts in the product selection process instead of negotiators. One very vital element of social CRM is social selling, which leverages Web 2.0

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Measure Momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 4, 2009

Marketo's VP of Sales and Customer Success, Bill Binch likes to talk about the idea that Only the Paranoid Survive. What does all this mean for your marketing and lead management practices? Are you scoring your leads and prioritizing the most engaged ones for your sales teams? About your demand generation processes?

Work Management 48

Work Management Marketing Management Merchandising Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 13, 2017

In our latest product release , Marketo Web Personalization took this to the next level with increased campaign triggering and display options that respond to the visitor based on new intent signals, like scrolling, or exit, and appear in new ways like animating in and out, all at the marketer’s fingertips. Mobile Continues to Gain Momentum.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

The Point

APRIL 16, 2014

The 44-page guide is based on 400 in-depth reviews and more than 10,000 comparisons performed by Marketing Automation buyers, and provides a very detailed and useful comparison of the leading brands. Marketo announced an open ecosystem platform strategy. • Act-On raised $42 million and appears heading for an IPO.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeanData

MARCH 30, 2022

At the core of this technological revolution lies CRM platforms, which centralize and maintain customer data, and act as the foundation on which everything else is built. Both sales and marketing operations, who are the orchestrators for the broader revenue team, often have very time-sensitive demands.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). If that’s not proof enough, consider the fact that a number of marketing technology companies have updated their current offerings or created new ones to meet the growing demand for ABM.

Account Based Marketing 48

Account Based Marketing ABM Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 9, 2019

We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must be focused on getting leads and prospects into the sales funnel. But what is a lead and what is a prospect? Leads and prospects are ubiquitous terms used in marketing. What is a Sales Lead?

Sales Qualified Leads 134

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 134

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Be relevant.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Directive Agency

OCTOBER 7, 2019

Sonya Hansen is the director of demand generation at Matillion , a team that delivers technology that helps companies exploit their data in the Cloud. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S.

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

Heinz Marketing

MARCH 26, 2018

We were thrilled this last time to be able to talk to Jonah-kai Hancock , Senior Director of Marketing – Field Marketing, Demand Generation and Operations at TUNE. How One Company is Managing the Next Generation of Martech Stacks. How do we get better at working regionally in accounts to focus on that?

Sales Management 53

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 53

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118