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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

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The New Rules of Marketing Technology & Operations

chiefmartech

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” Two tweaks I think are helpful. ” And second, labeling the rules of these five forces as “The New Rules of Marketing Technology & Operations.” Humanize everything you can.

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How to Make Your Website Accessible for ADA Compliance

seo.co

If your company’s website isn’t accessible to people with disabilities, you could be at risk for getting sued, fined, and having your reputation damaged. The Americans with Disabilities Act (ADA) of 1990 is a federal law that protects people with disabilities form discrimination. 6 Risks associated with an inaccessible website.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules. employees, customers, etc.)

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This makes it a system for both small business and service vendors: two of my four themes. This is the standard approach among marketing automation products – as Optify says on its Web site, “We know you already have a website and a favorite marketing CMS.” The system can also create Facebook landing pages and track visitors to them.

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CRM vs. CMS: Which is Right for Your Business?

TrustRadius Marketing

CRM and CMS may sound pretty similar, but they’re two distinct types of software that do completely different things. But the first step is learning the differences between CRM and CMS software. This post will be your guide to navigating the world of CRM and CMS software. Your Guide For Choosing a CRM or CMS.

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

And today, we will share some of the best sales prospecting tools and how they can help you ace your sales game! Sales prospecting is the practice of gathering further information about potential leads who have expressed interest in your company’s product or service. Where and how to approach them?