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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Salesforce’s acquisition of Datorama happened way back in 2018. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle. I don’t have the answer yet.

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JIGGY drives 69% of revenue with marketing automation

ClickZ

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. The challenge — Maximizing resources to accelerate digital growth.

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Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Adobe Experience Cloud Blog

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). How will this acquisition affect your B2B marketing and sales efforts?

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3 Simple Tips to Optimize Your Marketing Tech Stack

Kapost

For the modern marketer, building a marketing stack often feels like a jigsaw puzzle. The customer acquisition, retention, and engagement worlds are evolving at a rapid pace. For a resource on how to conduct a qualitative interview, check out this guide to running a messaging audit. Final thoughts.

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Inbox Engagement Redefined

MakesBridge

The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle. The remaining 5% consist of genuine email marketers that follow best practices but as a matter of fact, a lot of time and resources are being used by all major ISPs to filter out the bad senders.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

It’s about long-lead customer acquisition and retention. Content is also great for feeding the entire sales funnel, not just new acquisitions. ” What do we hear time and again when it comes to content marketing? Content helps to establish a brand as trusted advisers.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.