Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
Martech
OCTOBER 4, 2021
Salesforce’s acquisition of Datorama happened way back in 2018. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle. I don’t have the answer yet.
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