acquisition CPO Related Topics 
Engagio
JANUARY 27, 2021
Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase. How he got here. Needless to say, he has some serious street cred in B2B tech.).
Lenny's Newsletter
SEPTEMBER 5, 2023
” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.
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Martech
OCTOBER 23, 2023
For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. This is also the time to engage with your audience and create meaningful emotional connections.
Seismic
DECEMBER 20, 2021
There were products, interviews, and award recognition, Social selling, AI, and a new acquisition. In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. With cheer, season’s greetings!
Mereo
SEPTEMBER 15, 2022
Some describe PLG as a business methodology in which the product itself primarily drives user acquisition, expansion, conversion and retention. Another form of PLG describes it as an end user–focused growth model that relies on the product as a primary driver of customer acquisition, conversion and expansion.
Mereo
MAY 11, 2023
Can the buyer see how future costs would be impacted, for instance, by a merger, acquisition or other growth strategy? Keep the structure simple to understand for the buyer and seller, and consider how predictable it will be for you as a solution provider and them as a buyer.
Metadata
JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads.
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