acquisition vendor Bundling Related Topics 
Martech
AUGUST 12, 2022
A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.
Porch Group Media
AUGUST 31, 2018
The acquisition of Acxiom, which supplies data on 2.2 While IPG is expected to retain Acxiom as a stand-alone business, many brands simply want to work with an agency or vendor who is in a complete position of neutrality. As marketers evaluate the alternatives, greater importance will be placed on independent third-party data vendors.
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Sana Commerce
AUGUST 28, 2023
When customers start using your web store regularly, the first thing you will notice is how your acquisition costs will plummet. Through processes like automatic repeat ordering, tailored product recommendations and bundle pricing, you can grow your margins exponentially. B2B buyers do not exist independent of other vendors.
Valasys
JULY 2, 2019
The data also established that customer acquisition, engagement & conversion strategies are pretty much the same throughout the industry. . To quantify & unveil the large growth opportunities that can be successfully employed to differentiate a particular company from others; Apurve releases the industry-specific reports each month.
Martech
NOVEMBER 15, 2023
Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. Summarize conversion and cost of acquisition numbers and leverage any other key metrics that allow you to connect marketing to top and bottom-line growth. The tech stack contributes to the cost of customer acquisition.
DealSignal
JUNE 7, 2023
Which vendor contracts should be terminated, negotiated, or extended? Whether you’re upselling additional services or just deepening engagement to maintain customer loyalty, focusing on your current customers can increase lifetime value and lower the cost of acquisition. Which unproven strategies need to be tabled for a future date?
Biznology
NOVEMBER 4, 2013
To start the series, I’ll tackle the question: with so many vendors of social platforms around, and all offering similar capabilities at first sight, does it really matter which one you choose? Choose the cheapest one or the one that’s already available to you via some bundled offer by a large vendor.
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