Zoominfo

SEPTEMBER 29, 2021

Historical data Historical data is necessary for business forecasting and regression analysis. However, it can also be useful for the modern B2B sales rep who is looking for a company’s buying history, acquisition history, or organizational changes. Essentially, it’s used to predict the future performance of a company.

Enterprise Management 100

Enterprise Management Marketing AI Automation Marketing Management 100

DealSignal

SEPTEMBER 7, 2021

The Covid-19 Impact on B2B Marketing Budget Allocation According to McKinsey, five years worth of projected business digitization was realized in just eight weeks—and there is no regression in the face of such progress. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Convince & Convert

JANUARY 11, 2016

The acquisition pain that used to lead to months of planning has become an afterthought. Regression Analysis. Look to your numbers for greater insight into what’s actually going on, rather than jumping to buy the next flashy tech tool without deep insight and analysis. (highlight to tweet). Data Will Set You Free.

Marketing Automation Services 98

Marketing Automation Services Buyer Personas Education Barriers 98

Heinz Marketing

MARCH 7, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In grad school, I played around with sentiment analysis: the contextual mining of text that identifies and extracts subjective information in source material to help marketers understand the social sentiment of their brand.

Marketing AI 111

Marketing AI Lead Ranking Analytics Lead Scoring 111

Rain: The Growth Agency

MAY 19, 2020

And according to our in-house tracking system, the cost per thousand impressions (CPMs) for our clients have dropped an average of 24% to 50% across the board in linear TV, paid social, digital video and display ads since February, which means lower customer acquisition costs (CAC). Test And Grow Video And Audio Strategies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Hinge Marketing

JUNE 25, 2020

We’re not talking statistical analysis and multivariate regressions. Look out for changes in leadership, new products or services, recent acquisitions, significant new clients or contracts—and the like. Your firm’s competitive advantage or disadvantage. Top Prospect Research Tools. Read a few of them.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Martech

JANUARY 31, 2024

Ideal placement and timing for advertising campaigns Historical data analysis can produce predictive models that indicate which channels or platforms are likely to be most effective and when it’s optimal to place ads. Use cases include: Regression analysis, which helps compare the impact of campaign variables (i.e.,

Marketing Attribution 134

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 134