Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. The concept of one-to-one or one-to-few marketing is hardly new.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Valasys

AUGUST 30, 2019

According to ibtimes.com, Gen Z value productivity & whereas their preceding generation works on an average only on 3 screens at a time, Gen Z can work on 5 screens simultaneously. Be it business or working for environment & sustainable development instead of complaining, Gen Z finds the solution for the problems.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 6, 2019

Before a Twitter campaign is designed, benchmarking the competition & analyzing what works best for the prospects on Twitter is helpful. Which industries primarily employ the “buyer-persona” & what are the job profiles they primarily work for? There are several ways to build & measure engagement on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.” ” Social Media ROI is monetary proof of whether or not social marketing efforts are working. If the CTR starts to drop marketers should start analyzing the reasons to make it work.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 28, 2019

Live events are an excellent platform for marketers to brainstorm & share their unique insights & wealth of information amongst each other. Reasons to Join the Action: CMO and Future of Marketing Middle East. Live events have a positive impact on sales & contribute to an increase in the sales revenues.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

SEPTEMBER 25, 2019

Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). Brand Lift: This helps in observing the brand citations among targeted accounts. Lead Quality: It helps gauge whether leads generated to match the lead qualification criteria.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55