Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 30, 2019

This can be a big hint for the B2B marketers using affiliate marketing & other omnichannel strategies based on the intent signaling of the prospects. The companies also need to develop new mobile apps and keep abreast with the latest marketing technologies to convert Gen Z shoppers.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 25, 2019

Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). Brand Lift: This helps in observing the brand citations among targeted accounts. Lead Quality: It helps gauge whether leads generated to match the lead qualification criteria.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55