TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Bottom-of-the-funnel and in-market buyers.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list.

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Account Based Marketing Demand Generation Paid Content ABM 97

B2B Marketing Directions

AUGUST 27, 2017

So it shouldn't be surprising that the introduction of the Demand Unit Waterfall has generated quite a bit of interest in the B2B marketing world. SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention. Here's why. I've discussed this issue in two earlier posts.

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Demand Work Management Intent Data Features 40

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Improve the Buyer’s Journey.

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Intent Top of Funnel Intent Signal Intent Data 118

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market. But marketers who are trying to determine where to focus for the greatest return face an overwhelming (and growing) list of vendors, options, and capabilities to choose from, especially concerning intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Cons: Not very appealing learning curve in comparison with other marketing tools. – the list goes on!

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

SalesIntel

AUGUST 2, 2021

Knowing every data point about your potential buyer and the market seemed like an unattainable dream even a few years ago. Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. Intent Data in a Nutshell. Adding the Intent Data to Buyers Journey.

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Purchase Intent Intent Data Intent Purchase 98

SalesIntel

APRIL 11, 2024

Your marketing efforts may have cast a wide net, but the results aren’t what you expected. Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). This tailored strategy boosts the possibility of conversion, transforming prospects into delighted customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Your marketing efforts may have cast a wide net, but the results aren’t what you expected. Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). This tailored strategy boosts the possibility of conversion, transforming prospects into delighted customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Absolutely, it will become an essential foundation for content strategy.

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Intent Data Intent Content De-duplication 84

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. This is critical information when it comes to your content distribution strategy.

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Intent Data Intent Content Marketing Clickthrough 40

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process.

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Demand Generation Demand Generation Agencies Top of Funnel Paid Content 52

6sense

AUGUST 24, 2017

We’re thrilled to announce the expansion of our executive team with three key hires who will help lead our go-to-market strategy and further accelerate growth for 6sense! 6sense has incredible technology in a market that is still nascent. 6sense has incredible technology in a market that is still nascent.

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Top of Funnel Lead Ranking Marketing AI Marketing Automation Services 48