SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Intent Data also enables you to develop a more effective ABM approach and expedite your sales pipeline.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enhanced ad campaigns.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

Top of Funnel 112

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 112

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular?

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The tool has been designed to increase the ROI of B2B marketing teams. Michael Bird further added that the basic intent signals only imply interest and doesn’t essentially imply the intent to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Results of the G2 Grid reports are calculated based on verified customer satisfaction and market presence within a product category.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Results of the G2 Grid reports are calculated based on verified customer satisfaction and market presence within a product category.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Heinz Marketing

OCTOBER 13, 2021

This allows B2B marketers to identify when the individual is considering or actively looking to make a purchase of a similar product or service. Intent data is specifically an individual’s web content consumption. Third-Party Intent Data is the data collected external to your organization. Why Do You Need this Data?

Intent Data 123

Intent Data Intent Top of Funnel Marketing Automation Services 123

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. The new integration can be particularly helpful in enabling account-based marketing (ABM) programs executed through LinkedIn.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Only B2B

FEBRUARY 28, 2024

Let’s simplify complex intent data patterns: Economic slowdown jitters? Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. Wondering why people buy? Unsure where to start? Blindly searching for leads wastes time and resources.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Indeed, Aberdeen research shows that augmenting your marketing operations with AI improves performance and return on marketing investment.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Inbox Insight

NOVEMBER 10, 2023

With 1st party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Inbox Insight

DECEMBER 16, 2020

By analyzing the trail of micro signals left behind by prospects, marketers can map the buyer journey from the earliest stages, and create relevant content to intercept the research process. But there are different types of search intent to look into if you want to get a full picture of what makes your buyers tick.

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

SalesIntel

MARCH 26, 2022

According to studies, before engaging with a salesperson, an average B2B prospect is already 67% of the way into the purchasing journey. Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Strategic-IC

JUNE 19, 2019

Is Inbound the best way to go with content marketing, blogging, email campaigns, etc. or Outbound, via a “classic” sales team or other account-based marketing tactics? Adopt “Intelligent” Outbound - Account-Based Marketing. How should SaaS companies generate leads?

Enterprise Management 78

Enterprise Management Work Management Marketing Management Account Based Marketing 78

SalesIntel

AUGUST 6, 2021

According to studies, before engaging with a salesperson, an average B2B prospect is already 67% of the way into the purchasing journey. Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. First, they realize they need something (the map).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Buyer journeys become more precise, too.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Traditional Mass B2B Marketing Needs To Change.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Inbox Insight

OCTOBER 19, 2020

With first-party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Top Five Competitive Advantages of Intent Data. The Easiest Way to Get Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Aberdeen

MARCH 19, 2020

They are about 50 – 70% into their buyer journey. Herein lies one of the major moments of breakage in the marketing/sales process. One critical use case of Buyer Intent and/or Behavioral Technographics data is the ability to go back in time and view when an account actually started their research journey.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

TrustRadius Marketing

SEPTEMBER 29, 2022

As businesses learn more about their buyers by monitoring intent data, marketing ops teams can scale up their personalization efforts to reach prospects more efficiently. . You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As businesses learn more about their buyers by monitoring intent data, marketing ops teams can scale up their personalization efforts to reach prospects more efficiently. . You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Not only has GDPR immobilized the mass marketing trend, but industry is tiring of broad-based, high-volume, low-return schemes.

Account Based Marketing 90

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 90

Inbox Insight

NOVEMBER 2, 2020

The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel. Giving you the power to identify when a prospect is actively considering or ready to purchase products and solutions, it can transform the future of B2B marketing.

Intent Data 86

Intent Data Intent Top of Funnel Marketing & Strategy 86

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. Most notably buyer behavior. Transcript. And it’s only getting longer.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Tony Zambito

JULY 17, 2016

Primarily, it helps with making sense of the tasks and activities buyers perform. This is also an important principle behind buyer insights research and buyer persona development. The many articles, books, and promotional material written about buyer personas, in general, are missing this key point.

Intent 100

Intent Buyer Personas CMO Work Management 100

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. This allows the effective delivery of personalization at scale.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92

DealSignal

MAY 3, 2018

A Q&A on the Future of Data-Driven Marketing. It’s impacting how marketing and sales activities are planned and executed. Rob Weedn digs deeper: How is data-driven marketing impacting the way B2B marketers are approaching their sales and marketing efforts? Driving Better Business Decisions with Data.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40