DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

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PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

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Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain.

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Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

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Only B2B

FEBRUARY 11, 2024

Must Read: How to Collect B2B Intent Data? Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources.

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Intent Data Intent Work Management Marketing Management 62

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Where should you start?

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Intent Account Based Marketing Bombora Intent Signal 97

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

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TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

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DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

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PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Produce relevant content at scale.

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TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Understand purchase intent. Intent data focus on prospects’ overall decision-making processes rather than the final result. . Enhance your ABM program.

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Intent Data Top of Funnel Intent Work Management 52

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Social media ads.

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Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. They leverage intent data to accomplish all this.

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Aberdeen

FEBRUARY 26, 2019

KickFire, an IP address intelligence organization, has announced a partnership with Engagio , an ABM solution provider. The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies. Snack Intent Data.

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DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Social media ads.

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Madison Logic

OCTOBER 11, 2022

As a result, savvy marketers can engage this account with relevant marketing content and advertising. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

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Aberdeen

JANUARY 16, 2019

Per visitor, Cabane personalizes: Relevant and supported technologies, company logos, hero messages , sign-up Calls-to-Action, pricing schema, and industry-based success stories. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Can Intent Data Hyper-personalize Your 4.5B

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Aberdeen

JANUARY 16, 2019

Per visitor, Cabane personalizes: Relevant and supported technologies, company logos, hero messages , sign-up Calls-to-Action, pricing schema, and industry-based success stories. Buyer intent data captures the online research behavior of actual buyers on actual purchasing journeys. billion possible variations.

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Intent Data Intent Lead Ranking Personalization 40

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

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Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. This data can be used to identify potential customers who are actively researching a particular product or service.

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Zoominfo

AUGUST 30, 2023

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. What Are the Different Types of Intent Data?

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Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This approach paints a richer, more holistic, and more reliable picture of intent data than the exact match, utilized in keyword-based intent data. Publisher Co-Ops. Image courtesy of Bombora.

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Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This approach paints a richer, more holistic, and more reliable picture of intent data than the exact match, utilized in keyword-based intent data. Image courtesy of Bombora.

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Intent Data Intent Bombora Dwell 20

PureB2B

JULY 7, 2022

Businesses can use intent data to tailor marketing campaigns to in-market customer needs. It ensures leads receive relevant pieces of content that address their pain points, answer their questions, build their confidence, and give them the final push towards a purchase. 4 Proven Tips for Targeting Intent-Driven Leads.

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Zoominfo

MAY 21, 2021

Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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The ABM Agency

APRIL 30, 2023

Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. In this blog post, we will delve deeper into the world of ABM by discussing its benefits such as higher ROI and improved customer relationships. Conclusion 1.

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TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Some second-party intent data comes from publishers like TechTarget, with data from content consumption based on a company or product on the site. Improve ABM programs.

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Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Terminus

APRIL 21, 2022

Rather than looking at eye contact and products being carried underarm, the modern marketer looks at things like resource engagement and purchase intent. Better yet, the Terminus CDP pulls in intent data from select third-party sources. We live and breathe ABM, and we can help you do the same.

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Inbox Insight

NOVEMBER 23, 2022

Engaging prospects with information that’s relevant to them at the right time in their journey improves customer relationships and creates brand loyalty. By targeting customers with personalized, relevant content that targets their interests, concerns and is based on where they are in their buyer journey can help to improve lead quality.

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Inbox Insight

JANUARY 5, 2023

Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts.

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