Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

FEBRUARY 11, 2024

This paints a detailed picture of their intent and concerns. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. “ Remember, choose trusted partners and segment the data for the maximum impact.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Are a large number of your leads repeatedly searching for products similar to yours?

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Binary Demand

MARCH 26, 2024

This realization underscores the immense value of understanding the intent of these individual decision-makers. Let’s define intent-based marketing initially with its workings. In that case, it serves as a robust indicator of purchase intent. Use this data to tailor future campaigns and align content with their needs.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Oktopost

MAY 23, 2022

It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

Intent Data 40

Intent Data Intent Lead Ranking Buyer Intent 40

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases. Intent data use cases put the needs of your audience first …. …

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. DiscoverOrg. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DealSignal

NOVEMBER 1, 2022

Signs of buyer intent. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have intent to purchase services related to those intent topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

MAY 3, 2021

Signs of buyer intent. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have intent to purchase services related to those intent topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. Consumption within the Computer/Technology industry—the largest segment in NetLine’s platform—increased 13.2% But remember what we learned from last year’s report: Popularity ≠ purchase intent. eBooks represented 33.6% However, eBooks were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Zoominfo

AUGUST 30, 2023

ZoomInfo identifies buyers and power users who have moved and can influence future sales. Each type of intent data brings a unique perspective to your go-to-market strategy. When used in tandem, you’ll be able to reach more buyers at the right time. How is Buyer Intent Data Collected?

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

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Intent Data Intent Lead Ranking Marketing Websites 130

PureB2B

JULY 7, 2022

What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Does SalesIntel Offer a Solution for the Small-to-medium Sized Business (SMB) Segment?

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

SalesIntel

AUGUST 31, 2021

VisitorIntel: Our Secret Sauce to ABM Success. In fact, that’s the core reason why the intent data provided by some companies performs far better than others. There are various collection methods data providers employ to gather buyer intent information. How to leverage intent data to tailor content.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Account Based Marketing 52

Heinz Marketing

JULY 9, 2021

Target your audience using audience segmentation, location-based targeting, and platform targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Reporting is tedious.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

TrustRadius Marketing

OCTOBER 3, 2022

Some second-party intent data comes from publishers like TechTarget, with data from content consumption based on a company or product on the site. Other sources, such as G2, include advertising and blog traffic, creating inflated signals that aren’t representative of in-market buyers. Improve ABM programs. Enhance lead scoring.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Inbox Insight

JANUARY 5, 2023

Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. ABM velocity and penetration – use ABM to identify the accounts you want to reach, crafting specific messages to engage and resonate with decision makers in those target accounts and measuring key performance metrics.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52