Rev

JULY 15, 2019

So how can we learn from our peers and competitors when it comes to the email marketing experience? Well, the findings of others serve as the perfect launch pad for testing. When it comes to crafting email marketing campaigns we can have a gut feeling, a hunch, an educated guess — but nothing holds merit until it’s been tested.

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A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. Is this tool supporting the optimization of our testing program? Who is Optimizely?

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Let’s get into it. How to Create a Great Sales Kickoff.

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Zoominfo A/B testing Best Practices Cross-Selling 182

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff. Let’s get into it.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Pam Didner

OCTOBER 22, 2022

Copywriters and web designers can take the high-level buyer persona and incorporate more details through AB testing to help agencies and freelancers to design creative concepts and write customer-centric copy. I often say knowing your customers well is a marketer’s superpower. To get started, identify whom you will market to.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Heinz Marketing

OCTOBER 25, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! Matt: All right.

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Work Management Enterprise Management Marketing Management A/B testing 115

Convert

MAY 20, 2022

What inspired you to get into testing & optimization? For John Ostrowski, optimization is all about understanding the problem, knowing your audience, and making growth a team effort. He believes that any outcome metric can be improved to some degree through experimentation – but it’s not always worth the effort. Know your audience.

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A/B testing Peer-to-peer Newsletter Optimization 52