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How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

Convert

CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. Catering to an individual’s desire for a personalized digital experience while respecting their privacy may seem contradictory. Experimenting with Convert Experiences: Visitor Privacy Enhancing Features.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Are they privacy conscious? Not only that, but privacy is another large issue for us.

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Getting Gating Right – and Improving Your Content Marketing Effectiveness

Biznology

As you no doubt know, the more information you ask for in your gating process, the more people will opt not to continue, regardless of how promising your content sounds. This is where a solid testing plan can help. Use A/B testing tools and other tests to find the right balance. Provide Real Value. Just don’t do it.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

However, increased competition in email engagement, an increasingly mobile-first world where emails are first read on smartphones, high spam filters, sophisticated business compliance and privacy rules - means that SaaS based smart email marketing platforms that meet your business needs, are needed more than ever before.

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Optimizely Privacy: How Does Optimizely Handle Privacy?

Convert

As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. And with great responsibility comes a greater need for privacy.

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). This way, you can streamline your decision-making and find the best A/B testing tool for your investment.

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