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Why we care about AR and VR: A guide for marketers

Martech

It helps bridge the gap between the digital and the physical world by overlaying digital elements in our immediate environment. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. billion by 2028 at a CAGR of 48.6%.

Planning 136
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Why the time is right for augmented reality (AR) in marketing

ClickZ

According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. In turn this will empower developers and content providers to create an immersive, experiential 3D computing environment where users can interact with the people, objects and information around them.

Planning 145
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Mastering AI SEO Without Losing the Human Touch

Contently

As AI’s capabilities expand, producing top-tier content with the speed that today’s world demands poses a significant challenge. One report projects that content created using AI will reach human-level sophistication by 2028-2030. Skewed Data Interpretation: AI tools are data-driven.

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Building an ESG Strategy? Don’t Miss These 5 Blind Spots

Salesforce Marketing Cloud

How an ESG strategy helps your business Focusing on sustainability helps not only the environment, but your bottom line. However, as more organizations commit to net zero, the demand for quality carbon credits is rapidly increasing. Learn how you can make the business case for an ESG strategy in our latest guide.

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Retail Media: What You Need to Know

Digilant

By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. Consumer Desire for Personalization Retail media has also gained greater significance as consumer expectations increasingly demand personalized advertising experiences. billion in 2023.

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Top 5 AI Marketing Tools

Anyword

The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. In this time-consuming and complex environment, text writing AI allows a marketer to get their message across with a minimum of resources.

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Global digital ad spend set to grow 8.4% this year

Martech

of total ad revenue by 2028,” the report says. “A A single-digit growth should be thought of more as a function of the size and maturity of ‘digital’ rather than a recessionary environment.” billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% Retail media networks.

Spending 109