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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Demand for podcasts has also increased. According to the Europe Events and Exhibitions Market – Industry Outlook & Forecast 2022-2027 , the events and exhibitions market in Europe is projected to expand at roughly a 3% CAGR over the next five years. ” Many employees simply left the sector.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

ANA B2B Marketing Budget and Spend Trends for 2024 [Report] 48 percent of B2B marketers have said that they expect marketing budgets to increase during 2024, with the leading areas of marketing spending expected to be in-person events, direct marketing, and content marketing, while 25 percent noted being very optimistic when it comes to the outlook (..)

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. By 2027, CTV ad spending is projected to reach a colossal $42.44B.

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$19.7 Billion Forecasted Evaluation Of IBM Watson Services Market

Valasys

Research Report Insights (RRI) analysis has predicted that the IBM Watson services market is set to record an outstanding rise in valuation period of 2027. By the ending of 2027, IBM Watson administrations are estimated to be sold for over US$ 19.7 This, in turn, has driven their demand among data centers.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

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C-Suite Executives Are Researching Collaboration Solutions More as Businesses Continue to Seek Ways to Manage Remote and Hybrid Workforces

Madison Logic

As businesses increasingly recognize the importance of connecting remote and hybrid teams, the demand for innovative collaboration solutions surged dramatically. According to Forbes, the global clinical and collaboration market forecasts a 17.3% compound annual growth rate by 2027. Over 50% of U.S.