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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

billion in 2026 at a CAGR of 16.0% from 2022 to 2026. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Bear in mind when creating your ads what type of visitors you want to generate. The timing and geography of ad placement also play a crucial role.

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How to future-proof your programmatic strategy

Bannerflow

Programmatic ads are the go-to advertising strategy for many brands. Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads. What other ways can advertisers upgrade their data infrastructure to continue reaping the benefits of programmatic ads? throughout 2022.

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Digilant Highlights the Digital Advertising Trends to Watch for in 2023: Part 2

Digilant

In this blog post, we outlined the remaining trends – covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. In 2023, Amazon’s net digital ad revenue is expected to reach $39.45 more likely to click through online video ads than standard banners. Ready to learn more?

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Digilant Highlights the Digital Advertising Trends to Watch for in 2023: Part 2

Digilant

In this blog post, we have outlined the remaining trends in the digital advertising landscape, covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. In 2023, Amazon’s net digital ad revenue is expected to reach $39.45 more likely to click through online video ads than standard banners.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. FAST has been forecasted to reach $6 billion in ad spend by 2026. During NewFronts, various platforms showcased their FAST offerings.