Martech Advisor

DECEMBER 17, 2019

Digital transformation initiatives will end as we know it, and in its place will come targeted, solutions-oriented programs that work backwards to identify data, processes and technologies required to make it a reality. With Top 10 CDP Software for 2020. The Customer Care Officer’s (CCO) and CMO’s Role Will Grow in 2020.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. You’ll see digital marketing trends reflect changing expectations over the next year or so. A company might go through CEO turnovers, budget changes, and dozens of touchpoints before they reach the end of the journey.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Tiecas

MARCH 21, 2024

Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. Multiple Touchpoints & Stakeholders: Today’s industrial buyers interact with your brand across various channels and engage with multiple decision-makers. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Biznology

AUGUST 14, 2017

This Media 2025 series is how to capture—and own—the digital future of media, publishing, and advertising. It’s your roadmap to your digital future. The big surprise: Global digital transformation will converge life, work, business, entertainment, and everything. They’ll expect no less from you.

First-Mover Advantage 169

First-Mover Advantage Digital Transformation Touchpoints Advertisements 169

Contently

APRIL 18, 2023

Between 2021 and 2025, the content marketing market is expected to grow by $417.85 B2B Content Marketing Strategies The process for B2B buyers is usually longer than B2C and can include more touchpoints. Email marketing sees an average return of $36 for every dollar spent. Stay on top of your content marketing game.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital transformation has opened so many more channels for marketers to learn about their customers. Automated and intelligent marketing solutions are a necessity for organizations to compete in today’s ever-connected digital world. Add depth to your marketing analytics by comparing metrics to your neuromarketing data.

Analytics 174

Analytics Marketing & Strategy Marketing Strategy Work Management 174

Martech

JUNE 14, 2022

Sales through social media channels around the world are expected to nearly triple by 2025. If they haven’t already, e-commerce businesses need to get a grasp on social commerce and how to integrate this touchpoint into their overall strategy. Why we care.

Ad Exchange 107

Ad Exchange Business Work Management Advertising Agencies 107