4 Gaming and eSports Trends for 2024 and What it Means for Advertisers
Digilant
DECEMBER 7, 2023
In the US, 80% of people play video games, resulting in a video game market size of $97.67 Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences. minutes per day playing games on their mobile devices. billion (2022).
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