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Everything You Need to Know About Growth Marketing—2024

Huptech Web

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. Traditional Marketing and Growth Marketing Traditional marketing has been used for decades.

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2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls

FunnelEnvy

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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Modern Marketer Guide: Building the B2B Marketing Dream Team

Metadata

Although leading indicators suggest budgets may rebound in 2024— global ad spending is expected to increase by 8.2% This isn’t to say there aren’t solid marketers looking for work; there are. But the best marketing teams in 2024 and beyond won’t be made up of average marketers; they’ll be made up of unicorns—and those are hard to find.

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AI workflows for marketers—and recommended tools for each

MKT1

Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. n8n is a horizontal platform for many types of users, but it's particularly useful for marketing ops, marketing analysts, and technical marketers.

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How SaaS companies can master Google’s 2024 update

accelerate agency

Every year, Google releases a core algorithm update – this year was slightly different, with two large algorithm updates being announced Tuesday, March 5th, 2024 via Google’s Search Status Dashboard.