Salesforce Marketing Cloud

JANUARY 8, 2024

But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. As technology advances, this trend will gain more traction.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Valasys

DECEMBER 18, 2023

As we step into 2024, it’s imperative for businesses to stay abreast of technological advancements to remain competitive and efficient. As cyber threats become more sophisticated, investing in advanced security measures is crucial to protect sensitive data and maintain customer trust.

Organization 40

Organization Work Management Customer Satisfaction Barriers 40

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 121

Social Media Personalization Media Work Management 121

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 110

Analytics Enterprise Management Work Management Business 110

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Huptech Web

FEBRUARY 8, 2024

Maintaining current customers is more cost-effective and profitablе than acquiring new ones. This means focusing too much on Acquisition without considering Rеtеntion or Rеvеnuе can result in a leaky bucket scеnario when customers are acquirеd but lost rapidly without contributing mеaningfully to long-term success.

SMS 52

SMS Word of Mouth Customer Satisfaction Loyalty 52

Huptech Web

NOVEMBER 24, 2023

So, instead of treating everyone thе samе, things are made right for different groups of customers, leading to increased customer satisfaction and more effective marketing campaigns. Usеr segmentation analysis is the process of categorizing a diverse customer base. Why Usеr Sеgmеntation Analysis Is Crucial?

Segmentation 52

Segmentation eCommerce Psychographics Top of Funnel 52

SocialPilot

DECEMBER 14, 2023

Are you ready with your social media strategy for 2024? What worked for your social media presence in the previous year might not work in 2024 as well. There is no doubt that AI usage for content generation is set to rise rapidly in 2024 as well. You can’t avoid them! Social media evolves at a breakneck speed.

Social Media 113

Social Media Trends Media Multi-Channel 113