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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

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Innovations in Search and Social [May 2023]

QuanticMind

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. A Look at Google’s AI Search Future [:02] This video provides a glimpse at how generative AI will further evolve search in the coming months. Three artificial intelligence articles?

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5 Digital Advertising Trends in Europe 2023

Matchcraft

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. rise in search spending in 2023 compared to an 8.9%

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Innovations in Search and Social [September 2023]

QuanticMind

[:06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. For example, trends like fan-remixed content and AI -enhanced video have taken hold, leading to new levels of creativity.

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Meta advertising trends and priorities for 2024

illumin

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. Retail was the largest ad spending vertical in 2023, accounting for 27.9%

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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No.

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Innovations in Search and Social [August 2023]

QuanticMind

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers. We’re sorry, but you’ve been replaced with a letter.