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Why we care about adtech: The complete guide

Martech

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The challenges of adtech.

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Semrush Review: Is This SEO Tool Worth the Money in 2023?

Single Grain

The problem lies in the fact that keeping on top of all that can often be time-consuming, complicated and expensive, especially if you’re using a separate tool for each of your SEO tasks. Semrush is a SaaS (Software as a Service) platform that provides a complete package of SEO tools that are accessible via one user-friendly dashboard.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. The answer is simple.

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How Metadata Uses Metadata

Metadata

At Metadata we created a best-in-class marketing OS, designed to save time and maximize budget efficiency. We use the tool ourselves and you can use it just like us by following the steps listed below. Let’s walk through how we 1) build the right audiences, 2) set up our budget groups and campaigns, and 3) report on performance.

CPL 98
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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Updated December 2023. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Ahrefs is a very useful tool because it comes with a complete SEO toolkit.

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6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024

Metadata

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. If your budget did fall, keep reading. There’s no running away from the fact that 2023 has been a wild ride for most marketers. We have some tips you’ll want to know.

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Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

Your innovative tool stands to serve a pocket of your industry, and you need to figure out how to put it in front of people. In this post, we’ll explore 9 great ways to use PPC for SaaS platforms when attempting to drive users to sign up for your software. So you’ve got a SaaS platform that you want to promote.