Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing Attribution 129

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 129

Metadata

AUGUST 23, 2022

In this data-backed guide, we’ll walk you through the most recent Facebook Ads Benchmark data. We’ll cover: The most popular CTAs on Facebook What is a good CTR for Facebook ads? Build your own Facebook advertising benchmarks. First things first: Facebook ad performance will vary for you depending on several factors.

Advertising Benchmark 52

Advertising Benchmark Cost Per Click Facebook Paid Search Agency 52

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It We shared at the top that John Wanamaker stated a century ago that half of all advertising budgets go to waste.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Outbrain

APRIL 7, 2022

For the first time in its 18 year history, Facebook recently reported a decline in its Daily Active Users , with a drop of a million DAUs in Q4 2021, compared to the previous quarter. Some 33% are working or studying, and 36% are visiting websites with editorial content, such as national and local news sites, and lifestyle sites.

Paid Content 59

Paid Content Paid Search Agency Studies CPL 59

Metadata

DECEMBER 15, 2020

Your Marketing in 2021 Doesn’t Have To” webinar. Sometimes to stay on top of what’s in the market, primarily if I haven’t heard of your product before, and other times because I see the need for your product. We used LinkedIn conversation ads last quarter and generated 100+ demo requests. Just not right now.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. With ad blockers, huge privacy shifts, tough competition, etc., in 2021 ( IMF ). Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. “PPC is dead.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59