Litmus

APRIL 19, 2022

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. But email is in a state of change. of all Apple clients.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

DotDigital

JUNE 14, 2021

What’s more, the announcement is a preview of features set to be released in September 2021. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. In essence, open rates are a vanity metric. What has Apple done?

Privacy 98

Privacy SMS Opt-out Open Rate 98

ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Apple’s new OS will have a significant impact on email senders. Pullquote.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 114

Budget Programs Long Tail Marketing Ad Frequency Click Rate 114

Litmus

JUNE 23, 2022

How will marketing change with the eventual loss of third-party cookies and other data privacy measures? Successful marketers born in the dark (a world of zero- and first-party data ) haven’t just adapted to today’s changing privacy landscape — they’ve thrived. Data privacy regulations give more control over their data to the users.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JULY 20, 2021

The state of email analytics in 2021. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Skip to the bounce rate section below.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89