Year-end benchmark report: 2H 2018 benchmarks and best practices
Choozle
JANUARY 17, 2019
Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). Budget is reflected in this whitepaper as CPM, or cost-per-thousand impressions. The performance metrics from targeting, creative, and cost (or CPM) can also provide benchmarks to optimize towards for successful campaigns.
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