Terminus

JUNE 9, 2020

And, to them, we can’t be grateful enough because their influence has helped us become the definitive leader in account-based marketing. Forrester just released their The Forrester New Wave : ABM Platforms, Q2 2020 report, where Terminus was named a Leader. Read the Forrester Wave Report Here!

Account Based Marketing 29

Account Based Marketing ABM Forrester Multi-Channel 29

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. What’s a marketer to do? “Instead of creating opportunity it’s creating chaos.”.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Terminus

JUNE 15, 2021

2020 was a record year for this team. Demand for Terminus’ leading go-to-market platform continues to accelerate. Progressive marketing and revenue leaders are increasingly moving to full-funnel account-based marketing (ABM) to help support and drive their overall customer acquisition, account expansion, and retention strategies.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

6sense

SEPTEMBER 15, 2020

The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, have helped the company separate from the competitive landscape, fuel record hiring, and deliver on its aggressive product roadmap.

Lead Ranking 62

Lead Ranking Cold Calling Advertising Agencies Forrester 62

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. According to Forrester , experience-led companies have 1.6x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. This is where technology can really help.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. You may also like.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130