Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)
DiscoverOrg
FEBRUARY 21, 2019
Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!).
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