Hubspot

APRIL 11, 2019

These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. A study by eMarketer predicted that about 35 million people in the U.S. Additionally, there are two main purposes for using Alexa Skills -- building brand loyalty, or creating direct revenue.

Planning 76

Planning Amazon Marketing Management Loyalty 76

Content Standard

OCTOBER 9, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations tend to increase their content marketing budget as their content marketing maturity grows. What’s more, inviting them to share their expertise will lift their brand loyalty even further.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. A positive mobile experience can also increase repurchase rates and builds customer loyalty. Get ahead of the curve with a mobile-first strategy.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Single Grain

DECEMBER 31, 2019

To stand out from the competition, you need new ways to promote your products and services – and that requires you to stay on top of the latest e-commerce trends. 5 E-commerce Trends You Can't Ignore in 2020. This article will cover the top 5 e-commerce trends to keep an eye on next year: The explosion of social commerce.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Hubspot

AUGUST 28, 2014

4) By the end of 2018, worldwide mobile email users are expected to total over 2.2 You can either be another unoptimized sender, or you can get on the mobile trend before the competition does and start winning deals faster through mobile. Source: eMarketer ). (Source: Gartner ). Source: Litmus ). Source: Litmus ).

Stats 28

Stats Optimization Mobile Marketing CAN-SPAM 28

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. During INBOUND 2018, over 24,000 professionals descended on the Boston Convention Center to discuss the latest trends, developments and tactics in Inbound sales and marketing.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

Porch Group Media

JANUARY 19, 2021

Over one-third of study participants (37 percent) report that email marketing effectiveness is increasing, down from 44 percent in 2018. Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

RebelMouse

OCTOBER 23, 2018

Sometimes 2018 has felt like a broken record. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). Statista, 2018 ). Google , 2018). B2B Marketing. Brandwatch ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Email personalization. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145