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GTM in the UK: What To Know About B2B Data Privacy Compliance

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The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

Privacy 130
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A Marketer’s Guide to European Union (EU) Privacy Laws

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Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. Unless explicitly expressed, contacts should not be automatically included in marketing outreach.

Privacy 130
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EU Privacy Laws: How They Differ by Country

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The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world.

Privacy 100
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The GDPR Compliance Guide for B2B Organizations

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Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. In April 2016, all the countries in the EU adopted GDPR regulations and it officially went into effect on 25 May 2018. What is GDPR? Note: The UK has its own framework known as the UK GDPR.

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GDPR and Digital Marketing: What Do You Need To Know?

Strategic-IC

GDPR (General Data Protection Regulation) will be enforced from May 2018. What impact will it have on marketers? Why Do Marketers Need To Be Aware? For marketers, data is key to running successful campaigns; it helps us recognise site visitors, target the right people with the right content and much more. What is GDPR?

Planning 101
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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Opt in or opt out for processing of sensitive information. Consent obtained prior to direct marketing.

Act-On 98
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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. It has been enforceable since the 25th May, 2018. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. Can we still purchase B2B data? Will the GDPR replace PECR?

B2B 62