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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Anastasia Warren (@anastasiafwa) June 7, 2018.

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The impact of mobile vs desktop display advertising for your industry

Bannerflow

This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. Online marketers need to curate a strategy based on the industry they’re operating in, as well as the different online behaviours of their customers. So, should your strategy focus solely on mobile display ads?

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Is display advertising still effective?

Bannerflow

With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising. At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. This could be considered a worrying statistic for online marketers.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. It is calculated by dividing clicks by impressions. Conclusion.

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KoMarketing’s Favorite Posts and Articles from 2019

KoMarketing Associates

One of which included an analysis of 5 million Google search results that looked at how factors like title tag length, sentiment and meta descriptions impact organic CTR. Our Favorite Posts & Articles from 2018 , 2017 , 2016 , 2015 , 2014 , 2013 , and 2012. I strongly encourage giving this a read! Jenna Bessemer. Related Posts.