benchmark 
Content Marketing Institute
MARCH 14, 2018
As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.
The Lead Agency
MAY 19, 2019
According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. First, you have to fully understand the B2B Buyer Journey. This is because more often than not, a B2B buyer’s investment is significantly larger in terms of volume and cost.
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Content Marketing Institute
NOVEMBER 1, 2017
Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Click To Tweet. For more insights.
SnapApp
APRIL 4, 2018
To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . The Top 10 B2B Marketing Metrics to Measure in 2018. .
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. How to develop benchmarks for your inbound culture.
KoMarketing Associates
JANUARY 18, 2018
As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Marketing Technology.
KoMarketing Associates
OCTOBER 2, 2018
To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . 2018 B2B Marketing Trends.
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