The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond
Adobe Experience Cloud Blog
OCTOBER 20, 2017
An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. It helps specify five levels of involvement, showing who is responsible, accountable, support, consulted, and informed. Part of this is to optimize the working relationship between marketers, designers, and copywriters.—Oli
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