Leadspace
JANUARY 4, 2017
Hello, all, and here’s to a promising 2017! After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.
Contently
JUNE 13, 2017
but the tactic is only now starting to pick up across Europe as advertisers put more emphasis on managing attribution throughout the customer journey. The elephant in the room is that the CRM world and the digital world need to come together,” Jed Mole, European marketing director at Acxiom, told me. “We
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Adobe Experience Cloud Blog
JANUARY 5, 2018
Start by educating yourself on AI in general and where the pragmatic deployment scenarios will provide you return as well as acclimate your marketing organization to this wide-ranging technology. Here’s a good read from late 2017 on AI and marketing that can get you started! Better sales and marketing alignment— 24%.
Marketing Insider Group
NOVEMBER 18, 2020
According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Create Content that Addresses Your Customer Journey.
Allocadia
APRIL 16, 2019
Marketing’s alliance with Finance and the CFO is just as important as its relationship with Sales. The CMO’s critical role in the organization means the CFO must see Marketing as a strategic lever rather than a cost center. Next, get on the same page about what success looks like and how Marketing Performance will be judged.
Engagio
JANUARY 7, 2019
For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Matt Heinz , President, Heinz Marketing.
Exo B2B
MARCH 29, 2018
Chad added, prophetically: Now is the future because an all-encompassing AI-driven analytics solution exists that can unify the customer view, make big data actionable, parse structured and unstructured data, predict outcomes, prescribe actions, provide full marketing attribution, and open up 80% more of the web to marketer’s eyes.
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