ANNUITAS
NOVEMBER 29, 2023
There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.
B2B Marketing Directions
DECEMBER 18, 2016
By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.
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chiefmartech
NOVEMBER 26, 2017
Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%
Leadspace
JANUARY 4, 2017
Hello, all, and here’s to a promising 2017! After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.
KoMarketing Associates
DECEMBER 5, 2017
As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network.
KoMarketing Associates
SEPTEMBER 12, 2017
About 73 percent of marketers claimed that they still rely on manual data capture at events. For more insight into this research, we spoke to Kristen Alexander, CMO at Certain, Inc. Why do marketers appear to be slow to automate data capture? Post-event, 81 percent said they still seek further information on leads.
Adobe Experience Cloud Blog
JANUARY 5, 2018
Start by educating yourself on AI in general and where the pragmatic deployment scenarios will provide you return as well as acclimate your marketing organization to this wide-ranging technology. Here’s a good read from late 2017 on AI and marketing that can get you started! Better sales and marketing alignment— 24%.
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