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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. What trends will drive B2B marketing over the next three to four years?

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 9 Stats About Social Media Metrics and Measurement. 21 Social Media Marketing and Advertising Stats and Facts. billion in 2016. Pew Research ).

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. Next up, you want to offer personalized content based on your subscribers’ demographics. “Email marketing is dead!” That’s what some marketers would say. Plus, it also makes your email less “salesy.”

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#SproutChat Recap: How to Analyze Your Competitors

Sprout Social

. — Reva Minkoff (@revaminkoff) May 18, 2016. — Amy Wright (@SocialAmyW) May 18, 2016. — Cooperatize (@Cooperatize) May 18, 2016. — Brad Lovett (@Brad_Lovett) May 18, 2016. — Brad Lovett (@Brad_Lovett) May 18, 2016. — Troy Sandidge (@Troy_Sandidge) May 18, 2016.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Departments like sales, human resources, product development and market research are launching successful campaigns. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing. — Lauren Friedman (@Lauren_Hannah) November 2, 2016.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. YouTube is Google’s property, People looking for learning resources online are looking for video tutorials. You don’t have access to the same advertising resources as say “British Airways.”. It’s just easier for people.

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50 Stats to Help You Choose The Right Social Networks for Your Brand

Adobe Experience Cloud Blog

A great way to get started is by looking at usage and demographics for each of the platforms. Let data inform your decisions, for example, the 2016 Social Media Update , Pew Research took an in depth look at where adults are spending their time online. Maximize Your ROI. ” The same goes for your social media presence.