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GDPR Guide: Is this the end of cold emails?

PureB2B

The new regulation was first adopted by the European Council nearly two years ago , in April 2016. On the Surface: What GDPR Means for B2B Marketers. GDPR is a massive law—to the point where giving a meaningful overview can be daunting. If your company isn’t handling personal information, then you can disregard GDPR.

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3 Reasons You Should Consider Direct Mail Marketing

Leadspace

Here are three particularly significant advantages of direct mail marketing: 1. First thing’s first: despite the bad rap it sometimes gets, direct mail gets results. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% It’s super-effective. response rate.

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Yet at the same time, the European Union and other government bodies around the world have continued to introduce stringent regulatory compliance mandates governing how that data can be collected and managed — which, needless to say, has significantly affected the way that organizations treat, store and use their most valuable data.

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Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. According to Campaign Monitor’s annual report from 2016, the average Return On Investment (ROI) for every dollar spent on email marketing is $44. Don’t Use Spam Words. Every campaign is different.

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Your Customers Love You, and This is Why

GreenRope

Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? If you can, you differentiate yourself. Consider what this means for your business.

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Your Customers Love You, and This is Why

GreenRope

Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? If you can, you differentiate yourself. Consider what this means for your business.

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Your Customers Love You, and This is Why

GreenRope

Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? If you can, you differentiate yourself. Consider what this means for your business.